multimedia consumption

the true nature of consumption of ICTs

the role of social factors in the development and consumption of technological artefacts

influenced by external agents(factors) such as their gender, their age, where they live, who they live with, or how much money they earn or have access to

The social shaping of technology perspective is useful to help us understand how technologies are domesticated and become meaningful. 

In technology research, users of ICTs are often characterised as ‘end-users’ which suggests that ICTs are ‘finished products’.  The role of users in the process of technological development is often limited to acceptance or non-acceptance. However, the role of users is much more active – users integrate ICTs into their everyday practices and routines, and by doing so they more or less ‘reshape’ ICTs to fit their own interests and needs, and their own everyday lives.

Social shaping theory looks to social factors, such as

  • the way people appropriate ICTs, and
  • people’s particular social circumstances (i.e., where they live, work, their gender, age, education, martial status, etc.),

because these are fundamental to the changes that occur in people’s lives when they begin to use and interact with ICTs.

consumption patterns

consumption convergence 

Digital Multimedia Consumption/Use in the Household Setting



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