mobile goodness

By Lauren Rabaino on October 20, 2012 5:45 PM

Pew Research Center’s Project for Excellence in Journalism (PEJ) has released a report in collaboration with The Economist Group that looks at news consumption on mobile devices. The comprehensive study looks at the activities of 9,513 adults on tablets and smart phones, and their feelings about advertisements and paying for news.  From’s site about the challenge:

How would you tell the story visually? What findings jump out at you that deserve an infographic of their own? Your infographic could relate to revenue findings, the differences between Android and Apple news users, the time of day different people use their devices, facets of the app-browser debate, or something else.

Here are some interesting highlights from the data:

  • Of the 22% of U.S. adults who own a tablet, 64% of them get news on their tablet
  • Of the 44% of U.S. adults who own a smartphone, 62% of them get their news on that device
  • In 2012, the breakdown of tablet by brand was: 52% Apple iPad, 48% Android (21% of the Android devices were Kindle Fire)
  • In 2012, 68% of tablet owners used their tablet daily (for 1 hour, 49 minutes on average)
  • 31% of news users said they spend more time with news since getting a tablet device
  • On tablets, 69% of users end up reading full articles when checking headlines
  • 33% of digital subscribers added a new subscription with digital access since getting a tablet

What photos or objects do you have around that could help tell the story of who you are without detracting?

Are there any iconic landmarks in your town or that hold special meaning to your beat/background? Put them on display.

Take a cue from this always-on breaking news behemoth and go for something solid. Keep it from being boring with a small watermark, or simple design like their pixelated world map.


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